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Country Profile: Samoa


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Cultural Etiquette


Cultural Dos and Taboos

1. Refrain from noisy and boisterous behavior in the villages, especially on Sundays.

2. Never expose the sole of your foot to anyone. Never point to anyone with your foot.

3. Always dress modestly. Do not wear bathing suits or tank tops in the villages.

4. Samoan social codes call for the highest respect to be given to elders. Never stand when elders are sitting. It is important to always keep a respectful posture. Subordinates will always keep themselves at a lower level than a superior. Keeping your eyes lowered is a sign of respect as well.

5. Although Samoa is home to an ancient culture and associated ancient mythologies and religions, Samoa today is a devoutly religious country where Sunday attendance at church it almost mandatory.



A Cultural Note

The chief or matai governs the extended family or aiga in Samoa. All aspects of life, including the distribution of food and wealth, are administered by the aiga, on the basis of need, honor and social standing. The matai is responsible for jurisprudence and ensuring proper observance of all customs. In this regard, the customs and traditions of the country that guide the most mundane aspects of life (noted above with regard to food and wealth) are more complex than in many other countries. In addition to these responsibilities, the matai also acts as a repository of cultural knowledge, recalling ancient folklore, kinship genealogies and mythology from generation to generation. Dancing, singing and music are also a large part of Samoan culture. The fiafa, siva and sa sa are some of the most well-known dance performances in Samoa. Ritual tattooing is part of the lifestyle with all males around the age of 13 being tattooed fully from waist to knee. Apparently, tattoos represent the male heart, spirituality and endurance.