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Cultural Etiquette
Cultural Dos and Taboos
1. In business, handshaking upon arriving in a room and again, before leaving is the expected form of greeting. In social situations, among friends and family, Belgians tend to touch cheeks and kiss air three times, (alternating cheeks). This practice is applicable to both men and women.
2. When introductions are involved, err on the side of formality, using full names rather than first names, unless instructed to do otherwise. Addressing someone by first name is reserved for friends and family.
3. Noting that Belgium is a country with three languages: French, German, and Flemish, adjust your communication style accordingly. With French speakers, address people as Monsieur and Madame or Mademoiselle. Alternatively, with German or Flemish speakers, the English terms Mr. And Miss, Mrs., or Ms. instead.
4. Along these aforementioned lines, remember that Belgians are very sensitive about their country's cultural and linguistic divisions. Be sure to show deference and sensitivity to these issues.
5. Punctuality in business is expected, and appointments for meetings should be made well in advance of meetings. Likewise, be sure to respond promptly to calls or inquiries and adhere in a timely manner to all deadlines.
6. Note that business hours in Belgium are significantly shorter than in other parts of the world and Belgians take lengthy annual vacations. Take these differences into account when making appointments or considering schedules and projections.
7. To be invited to a Belgian home is a great honor. Be punctual and adhere to strict European table manners. Also, avoid eating until invited to do so, do not drink until a toast is given, and be complimentary in regard to the culinary fare. If you decide to bring a gift, choose exotic flowers or chocolates for the hostess and present it before the meal. Avoid gift-giving in business contexts where it is not a customary practice.
8. In conversation avoid discussions of anything too personal. Religion, for example, is not a good topic of conversation. General cultural subjects such as art, music and literature, or even sports, are more appropriate arenas for discussion.
9. Belgians are reserved and formal culturally, and so special attention should be given to gestures (and specifically to avoiding inappropriate ones). Snapping the fingers of both hands, talking with the hands in the pocket or pointing with the index finger are all considered to be inappropriate. (Naturally, these are generalizations and should be regarded only as a general guide.)
10. For business attire, conservative dress in well-tailored suits for both men and women is advised. Pay attention to other items such as shoes, watches and jewelry as well. Proper attire is also customary on Sundays when Belgians often visit their friends and family, or enjoy day outings after church. More than most places in the world, being well-dressed in entirely relevant to personal and professional self-presentation. Casual or flamboyant wear is ill-advised.
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